What comes in
Public posts, public reporting, public brand and competitor pages, and the material your team supplies. Each item arrives carrying its source, its capture time and the query that found it.
No link. No entry.
Before MIA: your team stitched together three listening tools, a news aggregator, and a manual Google alert into something that almost worked. Or you paid an agency to compile a weekly digest — which arrived on Friday, was already old, and had no links to the originals.
Auto Data pulls from social platforms, news sources, and competitor channels simultaneously. Duplicates are removed. Every record keeps its original source link. Your team works from one clean feed instead of five fragmented ones.
Source · running inside MIA today
MIA / INSIGHT / DATA · 4 STAGESOne link per row, kept at every stage
Raw
As collected. Source, capture time, and the query that found it.
Parsed
Fields read out. Text, author handle, publish time.
Deduped
The same story from four places becomes one record; the other sources stay attached rather than deleted.
Recorded
Written to the shared base every other layer reads from.
Link kept
The intake contract
What she collects, what she tidies, what she turns away.
One base, three commitments. The third is the part most data layers never write down.
What gets cleaned
One story reported by four outlets collapses into one record with four sources attached. Fields are read into the same shape across surfaces, so Monitor, GEO and Cowork never compare two spellings of the same thing.
What stays out
Private accounts, content behind a sign-in, and anything she cannot hand back with a retrievable link. An item nobody can open later is not evidence, so it does not enter the base.
Intake record
MIA Insight / Auto Data
Claim
Every record in the base opens back to the thing that caused it.
Each item is stored with its source, its publish time, and the query that found it.
Stage · Raw
Source · intake record
Duplicates collapse into one record; the other sources stay attached rather than being dropped.
Stage · Deduped
Source · dedupe pass
Monitor, GEO and Cowork all read this one base — none of them keeps a private copy.
Stage · Recorded
Source · shared base
This page shows the shape of the ledger, not a customer’s data. The individual items and their original links live inside MIA, where the person who needs them can open them.
Next in Insight
A clean base is worth only what you read off it.
Auto Data is where the trail starts. Auto Monitor watches it for the moment something changes.